Tiffany & Co. Introduces Its New Jewelry Tiffany Lock Collection
Tiffany & Co. with its latest collection is the definition of modern and distinctive.
Photos Tiffany & Co. Courtesy
Today they announced the debut of the Lock Collection, it simulates a padlock. In this striking visual representation, we are bonded to each other, and we are shaped by our relationship with them. Its unique style of diamonds and colors is synonymous with elegance.
This September, four all-gender bracelet styles will be available worldwide.
“Tiffany Lock is an elegant interpretation of an archival functional design,” said Alexandre Arnault, Executive Vice President, Product, and Communication, Tiffany & Co. “Defined by modern, clean lines and a breakthrough clasp mechanism, Tiffany Lock represents an exciting new pillar to our diamond and gold jewelry offering. We are thrilled to unveil our latest icon.”
“No rules. All welcome.” is the spirit behind the new Tiffany Lock collection; the 18k yellow, rose, and white gold bracelets are designed for everyone.
This new collection takes us back in time, to the 1950s when Tiffany offered functional padlocks. They gradually acquired an aesthetic purpose during the midcentury from key rings, money clips, brooches, and necklaces that referenced padlocks and have evolved over the last 20 years.